Katie Williams Worldwide Television
The international business is not a sideline to a U.S. based business for us. WWT has been solely dedicated to international DR for 1O years. We live and breathe international DR. We have run our own local operations in Japan, Australia, Brazil, Benelux, Germany, UK, Ireland, Portugal, Italy, and Mexico. We know the media rates and typical response rates on media from Italy to Brazil to Mexico, to Canada. We know every distributor, what media they own (and if it is really as powerful as they will claim), what fulfilment companies they work with, whether they have retail capability, the challenges they face, the types of productsthey excel with, etc. We know who can be trusted, and who will do parallel imports. Wehave had great success with a diverse range of product- housewares, fitness, beauty,religious tapes, jewellery, and music. Here’s what we can do for you.
• Why does Williams Worldwide Television remain an international only company?
Unfortunately, there are a number of American companies that simply start a backyard international arm and believe they can create sales. This strategy is implemented primarily because our industry is highly competitive and most international DRTV markets have amaximum of one or two players, therefore it is pretty simple to know whom to contact. However, not only are relationships key, but also in depth market knowledge is a necessity.International reporting is weak with analysis such as “ok, good or not good". We have effective ways and means to extrapolate the correct information to move the campaign further because we have worked directly with the TV stations, local service providers. We are purely an international company with a team of 1O people who collectively speak 9 languages (apart from English). Cultural and socio economic factors play an immeasurable part to the success of a product. I truly believe an international team of staff is veryimportant.
• We define ourselves as guerrilla marketers armed with killer applications:
The Media UNO Program
We created Media UNO because Latin America has traditionally been an extremely hardmarket to penetrate due to local distributors having an excess of product to choose from and unstable economies. Williams Worldwide Television is the only DRTV company that creates effective ways of surpassing these challenges and jump-starting product sales. This is accomplished throughthe Media UNO program, which is also heavily endorsed by the distributors. Results on panregional media strongly determine if a local distributor will invest in terrestrial media. Media UNO is a “virtual” infomercial network with coverage on all the major US cablechannels with a 15 million household reach. One major challenge in international DRTV is the excess supply of infomercial product available to the local distributor. In order to maximise sales, speed — to — market is critical. As a solution, we created the Media UNOprogram because direct access to the most sought after media allows us to test products.
3130 Wilshire Blvd., Suite 300 Santa Monica, California 90403
Tel: 310./449.4506 Fax: 310.4/0.4556
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